The new Premium Theme "Emporium" for Shopware 6 has arrived, joining the recently released Premium Themes "Cinema", "Shape", "Showroom" and "Elle". We spoke with Shopware theme expert Julia Leusing, and in this blog post, we will show you what to consider when choosing a theme, what distinguishes the Shopware themes and which shops they are best suited for.
Why is the choice of theme so important?
When a customer enters a new shop for the first time, they immediately take in the atmosphere, whether consciously or unconsciously. In the first few seconds, the first impression is crucial. And it is no albania telegram screening different from an online store. The design of your online store is the first thing your visitors and potential customers see. It immediately determines whether the person feels comfortable and starts browsing, or whether they prefer to leave straight away.
In an online store, the visual is possibly even more important than when visiting a physical store, as other sensory impressions, such as smell, are irrelevant. This makes the user interface of the online store all the more important: the impression of how uncluttered the storefront appears, how harmonious the design is and what your attention is first drawn to. All of this is determined to a large extent by a theme. It is therefore worth taking a close look at the themes available to find out which one suits you, your store, and your Sales Channels best.