How do gift subscriptions work?
There are a few different ways that merchants can offer gifting options, which we’ll cover below. The important thing for merchants to consider is that they need to think through their cameroon telegram screening customers’ eyes when creating gift subscription options. If you were to gift your product or service to a friend or family member, what options would best serve you? How would that look? And are there any special touches you can offer to those choosing a gifting option?
Putting in extra effort to offer gift options can benefit your subscription business in the long run. The holiday season is one of the best times of the year to capture new customers. With subscriptions, you’ll keep those customers around into the next year. Here are some of the top benefits of creating gift options for your subscription business:
Allow your existing subscribers to gift their favorite products
Capture new customers, at a time when many consumers are shopping
Continue cultivating customer relationships long past the holidays
Reach new customers without putting in a lot of money for customer acquisition strategies
The advantages of capturing the holiday crowd are well worth the effort. The National Retail Federation predicts a 6–8% growth this holiday season—which is a great outlook considering inflation and rising interest rates. So, let’s explore the best ways merchants can do this.