Sometimes, you’ll want to further adjust a targeted list that Shopify Audiences has created to narrow it toward an objective. For instance, you may be running a campaign you want only men or women to see. This isn’t something you can do directly in Audiences—but you can do this in Meta while targeting the list that Audiences has created. This does reduce the reach of the audience and increase cost, but it can be worth it to achieve the desired result.
3. Test to confirm that Audiences is working for you
Audiences is a powerful tool, but experimentation can help you make sure it’s working at its full potential.
Analyze your Audiences ad sets to cyprus telegram screening ensure you’re spending enough to get the most out of them. Typically, you’ll want to see about 50 conversion events in seven days to exit the learning phase. If you’re not seeing that, try adjusting your spend.
Once you’ve determined your budget is sufficient, try running experiments to help you more rigorously understand the incrementality of Shopify Audiences. Run an existing ad set that’s working well head-to-head against Shopify Audiences. For instance, try pitting a Shopify Audiences high-intent list against a retargeting list that has not been run through Audiences. Or, run a prospecting Shopify Audiences mid-intent list against a prospecting list without Shopify Audiences.
4. Use your Shopify Credit card to pay for campaigns
Shopify Credit comes with no annual, foreign transaction, or setup fees, plus up to 3% cash back. Link it to your Shopify Audiences campaigns to make your ads dollar stretch even further.