The Shopify Audiences data science team continually launches and tests multiple algorithms in search of better models to maximize conversions and minimize cost to purchase ad impressions (CPM). That means that the current algorithms aren’t just any old algorithms—they’re the algorithms that won against all other algorithms that were also tested by bringing home the highest proportion of conversions.
Many participating merchants say the ads they created using Shopify Audiences are the best performing in their sets. Audience lists are hashed so that no merchant can directly access denmark telegram screening information on any buyer—your data is secure.
Audiences offers benchmark data to see how your ad performance stacks up next to merchants with similar shops in the same industry over the past 30 days.
Benchmarks dashboard
This will help you to pinpoint where you can make improvements across key metrics, including click-through rate, conversion rate, cost per 1,000 impressions, cost per click, and cost per conversion.