Monitoring Ads: Metrics
You can monitor your ad performance in Facebook Ads Manager. This is the default screen when you log into Facebook Ads .
The default reporting columns in Facebook Ads Manager are not ideal. I recommend using this process to customize them:
Ad Set Name
Amount of money spent
Delivery - Ad Status. Warning that your ad review was rejected.
Reach – This is how many different people saw your ad any number of times.
[Your conversion events] - Once you have set austria mobile database up conversion tracking , monitor them here.
Cost per [conversion event]
Unique outbound clicks – “Outbound” refers to clicks that go to your landing page not clicks that go to your Facebook page.
Cost per unique outbound click all – This is your CPC.
Unique Outbound CTR All
Frequency – How many times each person reached has seen your ad.
CPM – I covered this in the bid amount section. This is how much you get paid per thousand ad impressions.
Once you’ve configured the columns, click the “Columns” button again and select “Set as Default” to save your selections.
You can customize the columns further at will. Study the Facebook Ads documentation to learn about the individual columns. At the end of the day, what matters most is that you are tracking your cost per conversion. Your conversion event is typically customer acquisition, which is your CPA.