You care about these brands because they care about things you value. One of the biggest concerns about ecommerce for customers today is the environmental impact that comes along with shopping. Customers want to shop with brands that care about sustainability.
Building relationships with customers will help you build a defense that is competitor-proof, discount-proof, and will survive the highs and lows of an ever-changing market.
Customers who have a real, authentic relationship with your brand don’t care that Black Friday is coming–they aren’t expecting 50% deals from you.
They’re excited for whatever you do next, no matter what it is.
As ecommerce and competition grow, more indiatelegram screening customers than ever are looking at your small business, and you need to make sure they’re seeing the right things. Positioning your brand and customer community properly can make all the difference. Part of that community and relationship-building positioning comes from how you leverage a rewards program.
Your brand community creates a sense of belonging and makes it easy to develop emotional relationships with your customers.