Repurchase rate (aka repeat purchase rate, rebuy rate, or RPR) is the percentage of customers who have purchased more than once in a time period. It is often analyzed on a segment basis.
Repurchase rate is a vital eCommerce metric that every brand needs to track in order to measure the success of its marketing and retention.
How to calculate repurchase rate
To calculate repurchase rate, divide the number of customers who have purchased more than once by the total number of customers over the same time period.
Remember that when calculating a israel telegram screening metric, you must use data from a single time period (whether that’s 30 days, 60 days, 90 days, 180 days, or a year) in all parts of the calculation. Otherwise, the metric will be inaccurate.
How to increase repurchase rate
Increasing repurchase rate is a fundamental goal of retention marketing. A great retention marketing program considers a variety of factors including:
1. Customer experience (CX): the customer’s browsing, buying, post-purchase, and fulfillment experience must be, at base, strong. The eCommerce brands with the highest repurchase rates have customers who become loyal quickly, because the brands make every touchpoint special, memorable, and creative.
For example, toilet paper brand Who Gives A Crap always does an outstanding job of creating marketing materials that are enjoyable to read, even if you’re not quite ready to make a purchase. In one of their holiday emails, they suggest some funny uses for their TP: