Some SEOs say that meta descriptions are no longer important because Google often ignores them and uses a different part of the copy as the description instead. The truth is, Google does this for a small percentage of searches to make your snippet more relevant for certain outlier queries. However, for the majority of searches, your description remains the same.
Structured data can do wonders for your SEO efforts. It helps you create entities, speed up your ranking in local searches, and enhance your search snippets. Rich snippets have huge potential to increase click-through rates and website traffic for your listings:
Rich results on serp
Not all types of content can benefit from schema markup, but bulgaria mobile database some pages will have a hard time ranking in search without it. Today, it’s nearly impossible to rank a cooking recipe page without using schema, and it’s also possible to rank news articles and product pages. Over time, more and more types of web pages will qualify for structured data benefits.
However, it’s important to remember that to properly use schema to optimize your landing pages, you’ll need some additional skills. If you’re dealing with schema for the first time, the two main options we recommend are:
WordPress Plugins
If your website is built on WordPress, then you’ll find no shortage of plugins that offer structured data optimization .