In addition, the brand also rewards customer feedback with a chance to win a $100 gift card. That gift card will be more desirable to customers who want more Hollister products, which makes this feedback request more likely to incentivize positive reviews.
5. Password reset
These days, the average user probably has dozens of different online accounts, so some of your subscribers are likely to forget their password. As a result, you want to make your account recovery process as easy and painless as possible to avoid losing customers.
For security reasons, make sure to avoid ivory coast telegram screening including passwords or other sensitive data in the password reset message itself. Instead, the email should include a link to the password reset page on your website.
This password reset email from SendGrid is clear and direct. The blue “Reset Password” button is easily noticeable and visually guides the reader to the intended action. Note that the message also contains links to the SendGrid blog as well as their social media pages.
Great transactional emails are much more than a mere formality.
They’re a fundamental part of the online shopping experience, helping you keep your customers in the loop and move them further along your marketing funnel, and request customer feedback.
Setting up automated transactional emails will give you more satisfied customers and more sales in the long term. And by using Omnisend to customize and personalize your BigCommerce transactional emails, you’re able to harness the power of automation and build a more effective email marketing strategy.