Merchants aren’t taking sustainability and green retail seriously enough
Consumers were asked which of the aspects below were important to them when purchasing products. Merchants also estimated their relevance. There were marked differences in some areas. Fair working conditions, sustainable packaging, and the avoidance of animal testing are much more important to consumers than merchants assume.
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Merchants were also asked to state belgium telegram screening how important they thought sustainability and green retail were to consumers. (Green retail includes measures such as carbon offsetting, avoidance of animal testing, sustainable packaging and production, etc.) Incredibly, 40% of retailers believe that these issues are just a trend.
Technical innovations are interesting but haven’t yet made their mark
The metaverse, virtual and augmented reality, and artificial intelligence have put the digital realm on the map. Around half of customers (53%) would make more intensive use of the metaverse if there were more opportunities. However, almost 20% of retailers have not even considered this option, meaning that the risk of a lack of technological expertise continues to grow. There is some solace, though, in the fact that over 70% of merchants find these new trends very interesting.