(This article was first published on August 30, 2023, and last updated on February 02, 2024.)
In the ever-evolving world of ecommerce, the next major trend is always just a technological heartbeat away. The year 2023 has been a testament to the rapid integration of Artificial Intelligence and Generative AI into the ecommerce sector. Now, we are on the cusp of another revolutionary leap: Spatial Commerce. This emerging trend is set to transform our shopping habits fundamentally, seamlessly blending the digital and physical realms of retail, and significantly reducing return rates.
Is this intriguing to you? Then 2024 is the australia telegram screening ideal time to delve into this burgeoning trend and prepare your online store for 3D and Mixed Reality integration.
The convergence of the real and virtual worlds has been in the making for quite some time. With the advent of broadband technologies like 5G and significant advancements in hardware (for instance, Apple Vision Pro), the path is being cleared for a multi-billion-dollar industry that has been gearing up since the early 2010s. As per PwC, AR and VR currently contribute approximately 300 million US dollars to the global economy, a figure projected to escalate to 1.5 billion USD by 2030 [1].
Spatial Commerce exemplifies the diversity and practicality of increasing virtualization. From straightforward 3D product visualizations to innovative, immersive shopping experiences like virtual try-ons and augmented reality (AR) product placements, the possibilities are expanding. Shopware, leading the charge among major ecommerce platforms, is actively developing tools to bring Spatial Commerce to a broad merchant base in 2024.
In this blog post, you will discover the essence of the Spatial Commerce hype, upcoming ecommerce use cases, both imminent and long-term, and the upcoming virtualization features that Shopware is set to unveil shortly.