In 2023, the global B2C ecommerce market size reached US$ 4.8 Trillion [1]. So, if your B2C ecommerce business is not thriving, then it’s not the market; you’re probably doing something wrong.
At the very top of those reasons is having "Bad B2C ecommerce software.”
Dangers of using bad B2C ecommerce software
Here are some of the disadvantages of launching your B2C ecommerce business on bad ecommerce software:
Poor customer experience
Negative reviews kill an ecommerce business faster than bad products. And one of the reasons why customers leave a bad review is if they have an unsatisfactory customer experience.
This could be poor loading jamaica telegram screening speed, problems with the checkout page, or poor UI/UX. All of this can be caused by bad ecommerce software, which then leads to less sales conversions.
Limited customization
Many B2C ecommerce stores sell the same products with very few unique selling points, but branding is one of the factors that differentiates them. Now, if you use a B2C ecommerce software with very limited customization features, your business stands a risk of being lost in the crowd.
You won't be able to create a memorable brand identity, your website will look generic, and you'll blend in with the competitors rather than stand out. All of these factors make it difficult to attract, retain, and stay at the top of your customers' minds.