In the ever-changing world of digital marketing, one aspect has recently taken center stage: customer retention. Ever since iOS 14 sent shockwaves through the industry, businesses are realizing that keeping existing customers can and should be cheaper than acquiring new ones. Gone are the Golden Era Days of Facebook Ads where anyone could slap together a dropshipping store in a day, rip creative from another brand selling the same gadgets, press a couple buttons in Facebook, and run a profitable store. Ad costs are going up, inflation has been kicking our butt, consumers are becoming more savvy, and every day a new article comes out with the same title “When’s the Recession?!”
This change in the market has cameroon telegram screening brought a new focus on the rise and evolution of retention agencies. Let’s explore four key trends we’re seeing in the world of retention agencies.
Trend #1: A Shift in Focus Towards Retention
In the past, businesses primarily focused on customer acquisition. Talking about your CAC, how many new customers you acquired, and what your Shopify dashboard looked like was sexy. Today, growth is still an incredibly important lever. Without growth there is no retention, but now brands and agencies are focused on things like first order profitability, returning customer rate, Customer Acquisition Cost to LTV, and much more!