The Rep platform is already designed to simplify your customers’ lives while building a sense of community and brand loyalty amongst e-commerce shoppers. Rep allows consumers to shop their favorite e-commerce brands 100% hands-free. The platform pulls both shipping and billing information directly from the customer’s Amazon account giving them an easy and seamless way to purchase all their necessities without taking attention off things that matter most like work and family. That is the essence of a brand-based community.
The Rep platform effectively uses Amazon’s Alexa voice assistant, via a custom Alexa skill, to enable the power of voice commerce. Given Amazon’s current market dominance over the e-commerce space, new tech, skills, and integrations are always coming to market. Some of Alexa’s innovations include flash jamaica telegram screening briefings, which are small pieces of curated content delivered through voice speakers. Rep’s stories are an evolution of flash briefings, which feature scheduled content feeds that are longer and richer in duration.
With Rep’s story feature, e-commerce merchants can set up specific content such as news related to their products or industry, interviews with industry professionals, weekly recipes, or tips and tricks to help customers get the most out of their product. Rep turns e-commerce vendors into content creators. The sky’s the limit in terms of deliverables.
Once the content is established, business owners schedule weekly content delivery. Once your customers are subscribed, they receive those updates directly through voice with the same convenience that your voice commerce channel offers. Offering regular, relevant content that is high in quality is a great way to boost customer engagement with your brand, fostering a sense of community that will net you a higher LTV from each customer interaction.