A purchase success rate is the percentage out of 100% of payments successfully processed and completed on your website. Often, quite like the human error of payment failure rates, purchase success rates can be out of your control. Other times, it can be the complexity of a payment process system (too many steps, for instance) and issues with the payment gateway itself.
Your purchase success rate is an important metric to monitor because your customers want a frictionless, fast transaction. Everyone and everything moves so fast at this point in indiatelegram screening ecommerce that tripping up at any step can leave someone without their order and your business without a sale.
Fraud rate
Fraud is something every business and customer deals with far too often. A fraud rate is the number of successful purchases that were later flagged as fraudulent. To calculate your own fraud rate, you can only take those successful and accepted purchases into account.
A way to help ease your business’s fraud rate is to have security systems in place to check and notify if a purchase being made is indeed a fraudulent transaction.
Acceptance rate
An acceptance rate KPI tells a business how many successfully authorized, or approved, transactions occurred and completed. This metric can take both the capture stage of the transaction and authorization of payment.