The Importance of Building Relationships

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Truly great salespeople are the ones who spend time helping prospects genuinely understand how a specific product or solution addresses their biggest pains. They radiate trust and confidence and only make a recommendation when they honestly feel that their offerings can help prospects achieve their goals.

And the only way salespeople can sell like that, in my opinion, is to possess a true belief in the product or service they’re selling. Otherwise, how can you say with certainty and confidence that a solution will truly make a prospect’s business more effective?

Here’s the simple answer: You can’t.

Sure, you can fake it. But what good will that do you china telegram data in the long-term? And what’s the likelihood that you’ll be able to pull the wool over enough prospects’ eyes to meet your quota?

As much as the sales landscape has changed in the last 10 years or so, there’s one sales activity that will always matter: Building genuine relationships.

How you create and cultivate those relationships might change over time. But the overarching importance of establishing relationships with prospects and customers will perpetually be a core tenant of sales success.

Now, if you don’t believe in the products you’re selling, and you’re selling them to real people, how exactly do you think that’s going to affect your ability to build relationships – and trust – over time?

That’s where this whole theory of “simply believing in yourself” begins to deteriorate.