Some gyms have transformed into social clubs. For example, Remedy Place in Los Angeles and Ghost in New York are elite clubs where customers drink healthy cocktails in special "bars" and relax in chic lobbies after workouts.
More technology
Gyms have quickly begun using heart rate monitors and other devices, even though the concept seemed absurd not long ago.
In Orangetheory gyms, the data of those who work out in senegal number data the gym is displayed on the screen for everyone to see — how far they ran on the simulator, how many calories they burned. Other fitness centers use data from activity sensors to get to know their customers better and collect statistics over the entire history of the gym.
Technology has taken a step beyond the usual fitness trackers: at CKO Kickboxing, clients wear sensors to track speed, strength, and number of kicks.
Even workout clothes have changed — modern smart clothing (T-shirts, shoes, socks) has sensors that help you train more effectively. For example, the brand Asensei is developing clothes that can track a person's posture and movement to give them real-time workout recommendations, while New York-based company NOVA Fitness Innovation has focused on full-body suits that use electrical muscle stimulation (EMS).
Asensei app that tracks movements and calculates distance
In addition, more and more brands are trying to keep customers' attention outside the gym with online training apps - the market for such apps is expected to grow to $10.9 billion by 2026.
Remedy Place Gym in Los Angeles
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