Some newsletter senders try to protect themselves from unsubscribes by making it particularly difficult for their subscribers to unsubscribe from the newsletter. For some, however, it is simply ignorance or negligence that leads to this absolutely necessary function of every newsletter being omitted.
But it's better to have one less subscriber than a lot of angry recipients! And not everyone who unsubscribes from a newsletter will never hear from you again. Maybe they simply prefer other channels, read your blog or see you regularly on a social network. The newsletter is one medium, but it is certainly not the only medium for reaching all target groups and every recipient.
10. Measure success!
Opening rates, click numbers, registrations and chinese america data unsubscribes: these are some of the quantitative parameters for measuring the success of your newsletter, and you should measure them. However, the quantitative evaluation of reactions (or non-reactions!) is just as important. The return of a single measure within a larger communications mix can rarely be viewed in isolation, but you should do the same for the newsletter as you monitor and evaluate overall. This is the only way to ensure that the effort you put in is paying off!
Dr. Kerstin Hoffmann
Dr. Kerstin Hoffmann
About the author
I'm glad you're reading this. I'm Kerstin Hoffmann. For many years I have been advising and supporting companies in their communication strategy and content marketing. I am also particularly specialized in corporate influencer strategies. I give lectures and write books. I taught at the Heinrich Heine University in Düsseldorf for a long time, and to this day I give guest lectures at various universities.