In the world of organic marketing, every decision you make can make your business more visible to potential customers, but to do so, you need to implement the right strategy. Choosing between local SEO and international SEO not only determines your reach, but also how users experience your brand across the various digital channels.
In this article we will explain the main differences between both strategies, from techniques that are working today to learning how to identify which one is right for your project.
What is Local SEO?
A local SEO strategy focuses on optimizing the digital visibility of a small business, medium-sized company or corporation in a specific location. It is ideal for those looking to attract customers nearby.
Google Business Optimization: Previously known as Google My romania whatsapp number database Business, this is a digital profile of the company that is shown to the user when they make a search on Google. In fact, 99% of consumers prefer to use Search or Maps to find local businesses (Rio SEO, 2024).
Localized keywords: Incorporating terms such as “bakery in Buenos Aires,” “physiotherapy in Mexico City,” or “dentist in Lima” within your website content allows you to specifically target regional SEO optimization.
Reviews and online reputation: Your customers' opinions are key, as the average number of reviews read before visiting a business is 4.5 (Rio SEO, 2024), which indicates that it is essential to have them visible and encourage customers to leave them.
Local content: Creating location-specific pages that include directions and hours makes it easier for others to find you.
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Why do regional or local SEO?
A good local SEO strategy improves customer loyalty and community engagement by demonstrating an understanding of their needs. Additionally, by making it easier for people to find you quickly, it allows for frequent conversions, especially when 42% of users are looking to complete a purchase in less than 72 hours (Rio SEO, 2024).
What is International SEO?
This type of SEO, also called global SEO, aims to increase the visibility of a brand that wants to position itself in several countries and languages. It is crucial for companies with international audiences and focuses on techniques such as geotagging and multilingual optimization, as well as the integration of some local SEO practices.
Proper URL structures: Use subfolders (" example.com/cl ") or country code domains (" example.mx ") to direct the right site to the right audience.