Using Low-Frequency and High-Frequency Transactional Queries

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There are two main strategies for promoting transactional queries:

using low-frequency phrases (sometimes even the product model or its article number is indicated);

using the most popular high-frequency phrases (of a more general nature).

The first strategy allows you to compensate realtor email list for the insufficient audience coverage by the number of keys used. But keep in mind that for the HF strategy, only 100-200 keys will be enough, and for LF with coverage of almost the same audience, thousands, or even tens of thousands, will be needed.

Obviously, the first strategy requires much more time and effort to implement than the second. However, it allows even the smallest organizations to compete with the leading market leaders. Moreover, such traffic will be "hotter". Thus, traffic for the key phrase "buy a Digma ET4007EW laptop" is more convertible than for the phrase "buy a Digma computer".

In the first case, the client knows exactly what he needs and is probably ready to make a purchase right now. And the second key indicates that the user has not yet decided on the model and is at the selection stage.

In contextual advertising, low-frequency strategies are extremely effective. And in SEO promotion, mid- and high-frequency keys are usually used, because it is much easier to develop contextual ads for each of them than for individual web pages with specific articles.

Working with artificial semantics
"Artificial semantics" refers to a list of transactional queries formed by selecting keywords by adding words such as "store", "cost", "buy", etc. to the name of a tag/subcategory/section/category. Sometimes experts call it "garbage".

To put it simply, artificial semantics consists of many keywords with various word placement options (“order a cover” and “order a cover”) that real people will never use in a search.

For example, “*section name* order”, “*subcategory name in Krasnoyarsk”, “*tag name* cheap”, etc.

There are two ways to obtain artificial semantics:

use the "concatenate" option in Microsoft Excel (the category name is combined with transaction words);

use special programs and services that select key phrases (PromoTools.ru, Key-Cleaner.ru, etc.).