Brian Clifton "Google Analytics for Professionals"

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What is the raven doing on the cover? Motivating the potential reader by looking into his soul with reproach. What distinguishes the book from similar publications is that it examines Internet marketing as a whole, paying attention to web analytics, competitor analysis, principles of website usability, and much more.

True, it is very compressed: the book's space, 700 pages, does not allow for the full volume of information. Therefore, the author presents only the key concepts from each area - so that the reader gets an idea of ​​how it all works. The book is recommended for those who are studying web analytics methods from scratch or want to systematize fragmentary information from other areas of Internet marketing.


Web Analytics Books_Brian Clifton. Google Analytics for Professionals

The book was published in 2014. From the veterinary email list point of view of practicing analysts, it could have become outdated in 5 years, since everything changes rapidly in the area under consideration. But you can still find something useful in the publication. It contains a lot of general advice, recommendations that relate to working with mobile traffic, cases, analysis (in detail) of the mechanisms of the service and other relevant information. Brian Clifton's book will be useful for practicing web specialists to consider specific examples and tricks.

Alexey Dovzhikov, Alexey Yakovlev "Web analytics: basics, secrets, tricks".

Books on web analytics_Alexey Dovzhikov, Alexey Yakovlev. Web analytics: basics, secrets, tricks

The book provides a clear description of all the main factors influencing the effectiveness of search engine optimization, contextual and banner advertising, affiliate programs and all kinds of offline advertising projects.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Here you can find practical advice: how to use the most interesting web analytics methods that are currently popular in RuNet (Google Analytics, Yandex.Metrica, etc. ) and will be used in the future (AdWatcher, ClickTale, etc.). The authors provide a lot of examples of competent web analytics, thanks to which you can quickly master practical techniques for analyzing investments in promoting goods or services through the World Wide Web.