Once you have approved the strategy, start creating the technical specifications. Include the following:
donor website parameters;
anchors;
technical criteria;
link proportions.
In addition, we recommend that you specify all deadlines.
The technical task for link builders may outlook email list look something like this:
TK for link builders
Step 4: Prepare training materials
This stage is mandatory. The fact is that today the number of experienced link building specialists is small. This means that you will probably have to train your employees (maybe even from scratch). It is not difficult to organize this - you just need to approach the matter with full responsibility. Prepare full training materials: a test task, a presentation, a video.
If the employee has an idea of the future activity, still do not let him go free swimming right away. If possible, assign him a curator for a while to explain the nuances and provide assistance in the work. The curator can be not only an experienced link builder, but also a manager or SEO specialist.
Step 5: Run tests
It is not enough to simply provide employees with training materials. To check their knowledge and consolidate the results, you need to conduct tests. This will also allow you to:
save time;
better understand the material;
weed out unsuitable candidates.
We recommend testing regular employees periodically. This way they will refresh their knowledge of link building and get additional information.
Step 6: Prepare checklists
If you notice that during work your employees spend a lot of time doing unnecessary tasks or make the same mistakes, create a checklist.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
This is a list containing checks of work. You can create checklists for various tasks: forming an anchor list, selecting donor sites, analyzing competitors, etc.
Sample checklist for selecting donors:
50% + search traffic;
TF from 10 or DA from 25;
traffic from 20,000/month. by "SimilarWeb".
Step 7. Choose the tools for the job
To work faster and more comfortably, use special tools: linkchecker.pro service, internal system (CRM, CMS), Google Sheets, etc.
Choose the right tools based on your budget and personal preferences.
Step 8: Monitor Links and Budgets
The following will help you control the links placed and the costs of link building:
special service (linkchecker.pro or others);
accountant who maintains financial statements;
managers;
"Google Sheets";
an internal system designed for closer interaction between specialists.
If you are going to do link building on a regular basis, then all of these tools are simply necessary for you.