Why is market segmentation important?

[zihadhasan012]

Market segmentation determines how a company's target groups are divided according to their characteristics such as age, income, personality and behaviors.

This process is extremely important because it allows products to be better optimized and targeted at the audiences that really need them . This way, the investment that will be made in advertising to attract this segment can also be optimized.

It is also important to carry out market segmentation to ensure that the product or service to be offered meets the needs of the target group 100%. If prior market research and segmentation is not carried out before launching a service on the market, then it is very likely that the service will fail as it will not have a specific audience to target.

The more detail is included in the segmentation we carry out to reach a bangladesh phone data target audience, the better the reception the product, good or service will have when it is launched on the market.

Types of market segmentation
There are several types of market segmentation that exist. Let's look at some of them below:

1. Geographic segmentation
As its name suggests, this type of segmentation refers to the geographic location of the target audience. In what physical space and under what environment the segment operates. With this type of segmentation, it is important to define: the country, city, region and climate in which the audience you intend to reach operates.