Key points of Yandex mobile search results

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If the site does not have a version adapted for smartphones, then Yandex's mobile search results may not be as effective. This is how traffic is lost, because today more and more people use the Internet via mobile devices.


If you are a business, optimizing your website for smartphones is extremely important, since Yandex tracks this feature and gives the site its rating accordingly. Below we will tell you in detail what you need to know about Yandex mobile search results, how to set up your website correctly and avoid the main mistakes.

How Yandex Algorithms Rank Websites by list building for mlm Availability of a Mobile Version
If Yandex did not know whether a site had a mobile version or not, then since the end of November 2015 the situation has changed, and now web pages optimized for smartphones, etc. have received the corresponding marks. The search engine administration stated that it intends to take into account the mobile suitability of all web resources in the future and in a few months the algorithms will be reconfigured. And indeed, the Vladivostok algorithm was soon launched, assessing the suitability of a site for viewing from mobile devices. It was so named because it was in the capital of the Far Eastern region that the maximum share of users with mobile devices was.

Key points of Yandex mobile search results

Source: Lysenko Andrii / shutterstock.com

Today, this algorithm plays one of the main roles in ranking sites in Yandex Mobile. It covers all types of site optimization for any mobile devices and generates results depending on mobile suitability: all other things being equal, a mobile or adaptive site will be higher in the ranking. That is, the specific type and technical method of adapting a site for certain devices do not matter, but if it is designed exclusively for a stationary PC, then it can only count on low positions.

What sanctions does Yandex apply to mobile versions?
This is, for example, pessimization, which is subject to resources that deceive users by redirecting them to a subscription to some paid content services. After passing the filter, the site falls under the restrictions of search algorithms.