Let your brand speak for you. The importance of tone of voice in your company's communication

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Have you ever stopped to think about the way your brand speaks? No? Then come with us to learn more about the importance of your brand's tone of voice.

Imagine that your brand is a person. And like all people, it has a way of talking, it's as if it had its own personality, you know? This way of expressing itself and communicating with the public is what we call tone of voice.

Your tone of voice defines how you want people to see you, and it’s the same with brands. If you want to project an image of an innovative company, your tone of voice will be more modern and relaxed. If you want to show that your brand cares about people, your tone will be more careful and attentive.

The most important thing is that your tone of voice is authentic and matches your brand's personality. This way, you create a stronger connection with your audience and people will remember you more fondly.

You've probably noticed that we get attached to some brands argentina whatsapp data that often, it's not just because of the quality of the product, but because of how they speak to us, right?!

Here we love to use examples, so let's start with Netflix, the streaming platform that, among so many others, won our hearts. But why? Because in addition to incredible films and series, Netflix knows how to make us feel like we're part of a club.

Now, imagine if Netflix spoke like a bank? It wouldn't be as funny or make sense, right? That's why it's so important to be authentic. There's no point in trying to copy another brand's style. People can tell when something isn't real, and the best part is when a brand really understands what we like and speaks our language. Just like Coca-Cola takes you to a family barbecue, Nike motivates you to run a marathon. Each brand has its own unique vibe, and that's why people identify with them.






Your tone of voice is part of your brand identity. It will dictate the pace at which you communicate with your audience and may be the reason why people choose your brand over your competitors. So, check out this tip: define your tone of voice and be consistent in everything you do!

Why is it important to define a brand's tone of voice?

There is a saying in the branding field that “brand is reputation”. In other words, a brand is formed through the public’s opinion of it. And that is why when we talk about tone of voice, it needs to be completely aligned with the image you want to convey about your brand, thus ensuring that you achieve the desired reputation.

Tone of voice is part of defining a brand's personality and is on the list of considerations to be made when creating a brand . It humanizes the brand, establishes its authority and presents to the public who it is and what its purposes are, being essential to create a real connection with people.

Remember, people don't just buy products, they buy experiences and stories. Knowing this is very important so that you can use the correct tone of voice in all your communications, including with people who may somehow represent your company, from communication and marketing channels to customer service.

Consider our example of Netflix. It is very clear that it has a funny, bold, creative and witty personality in all its speeches, whether in written texts, audios, videos or images. It is a brand that has a well-defined tone of voice and is well applied in all its points of contact with the public.