It's an unfortunate fact that many new eCommerce site owners don't want to hear, but the vast majority of online shoppers who place items in their cart and even make it to the checkout page will never complete their purchase. Instead, these customers will abandon their checkout, meaning they will either leave the checkout page or end up deleting the items from their cart.
This is what is called checkout abandonment, and it is a problem that many online business owners across several industries have to contend with every day. It is frustrating when customers are so close to completing a transaction and making a sale, and while checkout abandonment is inevitable to some extent, it also should not be as high as it is now.
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Here are seven proven tactics you can use to rcs data qatar prevent checkout abandonments, or at least keep them to an absolute minimum:
To learn how to minimize checkout abandonment, you first need to understand why your customers are likely abandoning their checkout pages in the first place.
In fact, there is almost certainly no single reason why you can pinpoint exactly why customers abandon your checkout page. There may also be abandonment reasons specific to your online business that don't apply to most other businesses.
But the most common reasons for refusal to place an order are usually the following:
The preferred payment method is not available.
Offer as many payment options as possible for your customers. Recent statistics show that over 70% of customers rely solely on credit or debit cards for online purchases. This means that 30% of customers prefer another payment method, and these are the customers who will leave if you only allow credit card payments. Offer as many payment options as possible, such as PayPal, Venmo, or mobile payments.