5 tips for spending less on real estate marketing

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Tip 1 – Online vs Offline
The concepts of online and offline marketing are hotly debated among agencies and professionals in the field. Real estate agents need to ask themselves what will work for them. Diogo explains that there is no basic recipe. What works for one professional may not work for another.

Marketing changes its dynamics depending on the context in which it is inserted. Let's take small cities as an example. In them, sound trucks are still very popular, for example. In large cities, leafleting is not as effective. It is therefore important to understand our location in order to define which marketing strategy to use and which action to take.

Tip 2 – Focus on the person
We should always focus our marketing on the person qatar whatsapp data not on the product. Diogo explains that this care should be taken especially when talking about social networks. No one goes to a social network to buy a property. People do not access Facebook with the intention of looking for a house or apartment. In other words, people do not want to see advertising on social networks. So what should we do with marketing on social networks?

Attracting people so that they discover that sometimes they are looking for a property and don't even know it, or so that they realize that they want to change properties but haven't figured it out yet. Facebook is there to help attract these people. Once they have been attracted, we redirect them to our website. As soon as they access our website, landing page, or any other flow, they will start interacting with our sales channel or product.