Ways to determine the source of competitors' traffic

[subornaakter24]

The Openstat and From labels are not generated automatically. The From parameter name must be specified manually, in Latin. For _openstat, a decoder must be used.

Please note : _openstat markup also works in Google Analytics. But it requires changing the counter code.

UTM tags are universal tags. They are supported by all analytical systems and online services. Setting up tags is quite easy, which explains their demand.

This type of tags passes 5 parameters, 3 of which must be configured:

utm_source — traffic source (Yandex.Direct, Google Ads, etc.);

utm_medium — traffic type (cpc, cpm, etc.);

utm_campaign — advertising campaign.

Read also!

"Bid management in Yandex.Direct: the eyes are afraid, the hands are doing"
There are also two optional parameters. In the case of contextual advertising, it is also recommended to use them to get more detailed information:

utm_content — ad or banner;

utm_term — key phrase.

UTM tags have a special feature: they allow you to use dynamic parameters. They are specified in curly brackets so that statistics include information that is inconvenient to enter manually: campaigns, ad IDs, ad positions in the ad block, etc.

Let's say you need to understand how to identify the source of traffic from Google Ads paid search, view results by advertising campaigns and keywords. But you are dealing with hundreds and thousands of them. It is impossible to enter everything manually. Dynamic parameters with advertising campaign ID and keys are required.

If you are just planning to open an online store, it will be useful to study the statistics to test the niche. Based on the information received, you will be able to estimate the amount of work you will have to do, as well as what audience you will be able to reach using the same keywords as your competitor.

By checking the traffic of someone else's hospital contact list website, you can not only assess the potential of the industry and approximate future income, but also:

determine which website promotion strategy is optimal, based on the successful decisions of competitors;

understand whether it makes sense to buy a particular website;

determine whether to host guest posts on your site;

find out the approximate conversion volume of your competitors;

explore their competitive advantages and gaps in performance;

choose a role model in terms of content and usability.

Below we will consider which programs can be used to perform competitor analysis.

SimilarWeb
SimilarWeb — this popular platform is often used by SEOs. It allows you to analyze sites by a number of parameters. The cost of the full package is from $ 1099 per month. The price of the full version by country can reach $ 12,000.

It is worth noting that the regular free version will be suitable for most users.

To start working with the platform, you need to enter the competitor's URL in the line. You don't even have to register to get access.