Benefits of Working with Micro Influencers

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The audience of micro-influencers usually numbers around one hundred thousand subscribers, although this figure may be lower. Their advertising prices are more affordable.

Some bloggers are happy to cooperate on a barter basis - here everything depends on the offered product (shoes, household appliances, cosmetologist services). Especially if the product is relevant or will be very popular.

Some bloggers, even quite cool ones, can be tempted by the opportunity to relax in a beautiful place, attend an interesting event, concert, training. This can be used to pay for high school senior mailing list advertising an event, a trainer or tourist services.

Benefits of Working with Micro Influencers

Bloggers who own small channels are focused on active interaction with subscribers. There are many comments and discussions under posts and videos. Leaders of this type usually do not advertise everything, they act thoughtfully and without intrusiveness.

Cooperation with micro-leaders can be considered as a training process that allows you not to spend a lot of money at once, but to take a closer look at the reaction to advertising publications, analyze the response. Work with one micro-blogger, analyze the results, adjust - and try with the next one.

Influencer marketing cannot be considered a one-time action, although this is also possible. It is a long-term process, which involves either constant long-term cooperation with one channel or the participation of different bloggers. When a consumer hears about a product from different places, at some point he will decide to buy it.

An agreement with a blogger working in the same topic as you contributes to the success of an advertising campaign.

If you want to promote yourself through YouTube, it is important to understand that almost any small channel has the potential to grow to a million. It has happened that advertisers literally bought the opportunity to promote a product from bloggers who gradually gathered a million-strong audience on their channel for pennies. An advertising video on such a channel, made a year or more ago, can continue to attract customers. Identifying beginning bloggers who demonstrate great potential can become a profitable business.

Collaboration with micro-influencers helps small companies develop. But you need to understand that in this case you will have to do without intermediaries, whose services are quite expensive.

If you need to take into account the geographical location of your subscribers, then pay attention to this statistic, and not just the location of the blogger himself.

Advertising with a channel owner with an audience of 500-1000 people, focused on residents of a specific region, will be more effective than working with an opinion leader whose 10,000 subscribers are located in a variety of cities and countries. Moreover, in monetary terms, the first option also wins.