Unfortunately Pinterest also has its downsides

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it is not possible to set up targeted advertising campaigns for Russia;

the site is not very popular among Russian-speaking audiences;

website promotion via Pinterest is not suitable for everyone;

Photos for promotion must be of high quality and meet the service requirements;

The site needs to be optimized for use on mobile devices.

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Examples of website promotion on Pinterest
Foreign examples:

Disney

The Walt Disney World account says that users can "Pin the magic," which, of course, they like. By going to the account, everyone can plunge into childhood, feel like a happy child. The company uses pins for articles, short videos, animations, offers checklists and recommendations for organizing a vacation or choosing a gift.

BuzzFeed

BuzzFeed

BuzzFeed is an online company whose Pinterest account is full of funny compilations and games. For example, by choosing a dessert, a user can find out what holiday they like, by choosing emojis — what generation they belong to. Such engaging content is very interesting for users. The account is viewed by over 10 million viewers every month.

Ben & Jerry's

The ice cream maker posts video recipes and photos of mouth-watering desserts on his account, which, of course, users love.

Airbnb

Airbnb

Millions of users search for inspiration on Pinterest, and the account of the service for searching and booking accommodation during trips is a vivid proof of this. The profile contains ideas for interior design, lively, bright photos that motivate to travel.

Urban Outfitters

The account features product pins, distributed across boards for the user's convenience. There are both standard categories, such as "Dresses", "Jewelry", "Cosmetics", and thematic ones: "Love Story", "Bohemian", "Vintage". The visitor can immediately follow the link and purchase the product they like.

In Russia, Pinterest is also used by large companies: Eksmo publishing house, Aviasales, women's clothing online store TopTop, clothing brand Gate31. Their accounts provide information on the number of views per month. In addition, you can see the scale of traffic that the service brings.

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At the same time, not only popular brands can get conversion in Pinterest. The social network helps promote the goods and services of small and medium businesses, which has already been appreciated by the owners of the corresponding stores, as well as bloggers.

Photographer Oleg Moroz

Photographer Oleg Moroz

The Internet helps the photographer to promote the site through Pinterest along with other methods. He places examples of photo shoots, blog articles, such as tutorials, informational posts, as well as books and reviews on his account. Thanks to Pinterest, the photographer's site is visited by many more people, but the result from sales of services is less pronounced.

The number of impressions of all boards is from 250 to 450 thousand monthly, transitions - up to 15%. Popular pins include informational posts, photo selections and lessons.

Account of the site "Private architecture"

Initially, the profile was created as an additional platform for publishing photos and nothing more. No one was going to promote the account on Pinterest. But the images in a fairly narrow niche gained great popularity, which was expressed in the form of organic growth.

The blog is an information account about the world's best examples of private architecture. Today, Pinterest has become the main way to attract traffic among the social networks used (58,000 subscribers and daily transitions to the site in the amount of 300 users).