Whether you are celebrating a career move, posting from a business trip, documenting a presentation, helping to develop a product or looking forward to meeting people at a trade fair: personal information usually mentions the employer and can also refer to what they offer. The advantage is that it has a direct impact on the brand and can thus indirectly arouse interest in products - without being primarily promotional in nature.
The suspicion of surreptitious advertising is usually not obvious in the case of clearly self-employed advertising, because the connection to the company is disclosed, but the advertising intention is not the main focus. However, you should have clarified for yourself what "self-employed" means and where the line is drawn between advertising that requires labeling.
“Self-employed” or advertising requiring labeling?
I first heard the term “self-employment” a long time ago from forex data lawyer Dr. Thomas Schwenke. How to distinguish self-employment from advertising and what else needs to be taken into account in the area of brand ambassadors/corporate influencers is something we discussed in detail in an episode of the podcast “Legal Advice” by Markus Richter and Thomas Schwenke .
Anyone who has been making constructive contributions to a professional network and supporting others for a long time will probably find that the community reacts very positively to such messages. Private and personal environments also often find such content interesting within the overall mix. After all, family, friends and acquaintances are usually interested in what you do professionally and what's new.
Should you be modest or go a little bolder?
Depending on your personal communication strategy and therefore on the focus you set, it is important to find the right balance here too. The balancing act between pure information (= sometimes too boring) and excessive self-praise may also need to be practiced. A little modesty often comes across as more sympathetic and for this very reason achieves the greatest response. But this also varies greatly from person to person and depends on the type of individual.