Also known as the "user search string," this is the word or set of words that a user enters into a search engine's search bar. The search box is on all major search engines, such as Google, Baidu, and Bing. Users indicate the desired topic based on the keywords they enter into a search engine's search box.
Organic search results
Organic SERP listings are organic listings generated by search philippine country code engines that list web pages that match a query. These pages are ranked based on a relevance score based on a range of metrics, which are usually based on factors such as the quality and relevance of the content, expertise, authority, the credibility of the site and author on a particular topic, good user experience, and backlinks.
Each matching web page is presented as a visual element consisting of an attribution, a title link, and a snippet of the matching web page, showing how the query matches on the page.
Search results pages typically contain a large number of organic results, and users tend to only view the first result on page 1. According to a 2019 study, click-through rates (CTR) drop significantly after the first few results.
Sponsorship Results
Several large search engines offer "sponsored results" to companies, which can pay the search engine to have their products or services appear above other search results. This is usually done in the form of a bidding war between companies, with the highest bidder getting the top result. A 2018 report from the European Commission showed that consumers often avoid these top results because they believe that the top-most result on a search engine page will be sponsored and therefore less relevant.
Rich snippets
Google displays rich snippets in search results pages when a website contains content marked up with structured data. Structured data markup helps Google algorithms better index and understand content. Google supports rich snippets for a variety of data types, including products, recipes, reviews, events, news articles, and job postings.
Featured snippets
A featured snippet is a summary of the answer to a user's query. This snippet appears at the top of a list of search results. Google supports the following types of featured snippets: paragraph featured snippets, numbered list featured snippets, bulleted list featured snippets, table featured snippets, YouTube featured snippets, carousel featured snippets, double featured snippets, and two-in-one featured snippets.
Knowledge Graph
Search engines such as Google, Bing, and Baidu have begun to expand their data to encyclopedias and other rich information sources.
For example, Baidu’s SERP gives priority to displaying platforms that it owns or has invested in, such as Toutiao, Aicaigou, Wenku, Tieba, and Zhihu.
For example, Google calls this information the “Google Knowledge Graph,” and if a search query matches, it displays an additional subwindow on the right with information from its sources. Such a panel could potentially provide users with zero-click results for their query.