Finally, popularity . It is built little by little thanks to backlinks . This is the link of a site present in another site, thanks to a guest article. For a site to be popular, a maximum of blogs must talk about it. Since this site is talked about a lot, Google will understand that it must be relevant and will therefore put it forward in the search results.
But SEO is a complex job. If it is done poorly, the site could receive a penalty and lose its visibility on Google. It is therefore necessary to entrust it to a professional.
Generally, if a site is not at least on the first page of russia telegram number database Google, it is because there are improvements to be made. Thanks to an inventory of the site, the SEO consultant can identify its flaws in order to correct them.
SEA for immediate traffic
Paid search ( SEA) has its pros and cons. Some people swear by it, and have good results; others don't want to hear about it.
The downside of SEA is its price: it is not free like SEO. Every time an Internet user clicks on your ad, you will pay. So, the more traffic you have, the more you pay. And quite logically, the more sales you make, the more you pay as well. The margins are therefore never very high.
Moreover, ads are not really users' cup of tea. About two-thirds never click on them: they trust the organic results, which "deserve" their place.
Creating an ad on Google therefore means missing out on a large margin and many potential customers.
But SEA also has its good sides, which sometimes makes its use justified. Already, once the ad is paid, it is directly visible on Google. SEA therefore guarantees immediate traffic. It is therefore ideal in the event of a promotion, clearance or seasonal sale.