The next question that arises for those who have decided to launch the promotion of an online store using a blog: what to write about? What materials will be in demand by site visitors and will help sell more? The first rule is not to overload this section with advertising, but to place in it the maximum amount of useful information that users can use when choosing products.
To understand what topics are relevant to potential buyers, we recommend several proven search options:
Profile forums
On such platforms, you can easily understand fronk oil email list what topics will be in demand by blog readers based on user questions. To begin with, select the most popular problems and cover them in your posts.
Sources of blog topics
Websites of competing stores
It is necessary to know what your competitors in the market niche are writing about. By studying information materials and reviews posted on third-party resources, you will see which articles are popular with blog visitors. Publish posts on related topics, but in your own vein.
User comments
A treasure trove of valuable information when choosing relevant topics. By expressing their opinions, readers often offer ready-made solutions to various issues and give ideas for new articles.
Search Engine Hints
A great way is to find post topics among the phrases that appear when you enter a query into the Yandex or Google search bar.
Keyword Selection Services
Including top queries in content increases page ranking and ensures traffic growth, bringing the target audience to the site. Use keywords that guarantee conversion in your materials. The emphasis should be placed not on the exact inclusion of keys, but on the quality and relevance of articles.
Let's show how Yandex.Wordstat helps find popular topics for publications. Let's say you have an online store of home and garden equipment. We enter "electric saw" into the Wordstat search and see in which queries this word was mentioned over the past month.
The top lines are occupied by a combination with the word "buy". Clicking on it gives the results of advanced statistics, which can be used as a list of topics for the blog.
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15 ideas for posts
Promoting an online store using a blog is not a one-time action, but a long-term project, the implementation of which requires a well-thought-out content plan. The main ideas for posts should be developed before launching the blog, and each can be used repeatedly, using it as a basis for creating relevant material.
15 ideas for posts
Introduce yourself to your readers in a friendly conversation format, introduce them to the principles of your activities and tell them about the goals you plan to achieve.
Convince potential customers of the necessity, usefulness and uniqueness of your product, explain how you differ from competitors. At the same time, it is important to do without aggressive advertising and imposing your products. Emphasize your advantages, but allow users to make an independent choice in favor of your store.
Post photos of your employees on your blog. Make it clear that your business is made by people and for people. The specifics of online trading are such that customers often perceive an online store as a soulless mechanism controlled by clicks. If they see the faces of real employees, their attitude will change for the better.
Show the dynamics of your product development. This could be an article, infographic or slow-motion video about how delivery became more convenient or how the process of ordering goods was simplified.
Talk about interesting studies directly related to the topic of your online store. For example, about the importance of air purification and humidification to prevent diseases of the bronchopulmonary system.
Emphasize the eco-friendliness of your business. Environmental protection has been a hot topic for decades. Posting that you use recyclable materials to package your products will expand your customer base by connecting with people who care about the environment.
Video content is constantly gaining popularity, so you can set aside a special section of your blog for videos demonstrating products. Make sure your videos are professional quality so that users can focus on the benefits of the products you offer.
Videos that show the backstage of your online store are also popular with users. Show how orders are formed and packed, how operators work, how the warehouse is organized.
Show potential customers that you use your products in your everyday life - wear clothes and shoes, use household goods in your daily life, etc. This will convince those who doubt the benefits of the purchase.