Searching for “pizza places near my city.” Searching for “plumbers in my city.” Have you ever searched Google for a local business like this? Of course you have, we all have. A whopping 97% of smartphone users search for local information on their devices. So, if you run a local business, you absolutely must optimize your website for local SEO.
But it's no longer enough to simply select keywords. Google now uses location data to connect searchers with the most relevant local results. By implementing location sharing on your website, you can skyrocket your visibility in local searches .
In this article, you'll learn practical tips for adjusting your website for local rankings. You'll discover how to activate location tracking, build local links and mentions, encourage customer check-ins and reviews, and analyze location-based metrics.
With the right location-based optimization, you can unlock your tunisia whatsapp number database website’s true local SEO potential and attract more traffic from people searching nearby. Let’s get to it!
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Implement schema markup and sync your Google My Business listing to share your location.
Optimize page elements such as titles, headings, and content for local SEO.
Build links and citations on relevant local directories and niche sites
Encourage customer check-ins, reviews, and location-based photos
Analyze geographic data to improve local targeting
Monitor local keyword rankings and continually improve your presence
Enable location sharing on your website
The first critical step is to enable location sharing on your website. This provides Google with explicit signals about your business name, address, and location coordinates to boost your local SEO. Implement schema markup on pages like the contact page to mark up your business name, address, city, state, and zip code.
This schema data tells search engines your exact location. Additionally, embed your geographic coordinates in schema markup to map your business on a latitude and longitude grid.
Next, create and verify a Google My Business listing and sync it with your website. Google My Business provides your hours, phone number, photos, and other business information to searchers. Syncing with your site’s schema markup strengthens location signals. Make sure your business name, address, and phone number match exactly on both platforms.