Welcome to the world of digital marketing!

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If you are thinking about Digital Marketing, it is because you already understand that purchasing decisions are now directed by the way we are seen on the Internet, and if you are reading this article, you should know that the process of attracting you here had several strategies.
You can do the same with your clients! And we are going to share with you the first steps you should take to start your digital marketing strategy.
The first step you should take is to define an identity for your brand with a branding strategy (logo design, colors and adaptation in print), this way your company will have an impeccable digital window.

Then you must create your website where all your services and/or products, contact forms, blogs and information of interest are presented. Your future clients will contact you, see your success stories and have you as a reference for a possible purchase. It is important that the web design of your brand is focused on your users. Have you ever heard of UX Design ? When you hear the term it is about user -focused design . When you create a design it is important that you think about who it is directed to, how your user thinks, and even consider a series of emotional factors that will make your visitor feel more connected to your website.

Now, how will they find you? According to the 'Study of oman whatsapp data online buyer habits – Colombia 2016', prepared by the Colombian Chamber of Electronic Commerce (CCCE), 76 percent of Internet users have purchased at least one product or service online in the last 12 months. In other words, people frequently purchase a service or product through Google.

digital marketing

That's why the first results you'll see are the paid ones (SEM) , then you'll find the organic ones (SEO).

How does this mechanism work? The purchase decision will be more successful for the first offers, which is why Google offers two options to be found in the first places: Paying or positioning your website organically (blogs, keywords, images, videos, shared links, among others)

These are two very important steps to start developing your digital marketing strategy. What follows is much more interesting! That is why we invite you to continue reading our articles.



How will we make your digital marketing strategy work?

Ingredients:

The first ingredients are in your company, these correspond to the service you offer, the quality of your products, the sales strategies, the delivery times, the support and/or guarantee, above all the support of your bosses in the projects and requests that are developed by the digital marketing agency with the aim of positioning your brand.

We have the other ingredients. As you could see at the beginning, the idea is to propose a digital marketing plan that fits your target audience with the Inbound Marketing methodology.