Time interval between first visit and first order
This indicator includes the amount of time spent on making a purchase decision and visitor data - demographics and traffic source. Again, everything is individual: for some products, it is logical that the client places an order after 4-6 visits to the site. Users need to compare prices, characteristics, delivery terms, etc., especially if we are talking about expensive products.
Repeat visits
Are there many visitors to the portal who crypto email list come back again and again? Such a KPI is a good indicator of an effective site, especially if it is non-commercial. It is for such web resources that a loyal audience is important, since you can constantly sell something to it, for example, the same advertising.
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The number of registered users and the amount of time they spend on the site
This KPI is important for social networks and other Web 2.0 projects (for example, blogs). These two indicators are interconnected, because if there are many subscribers, but they spend less than a minute a month on the resource, then this is not good.
Potential confusion with some performance criteria
When you are working on the question of how to make a website effective, you can pay special attention to indicators whose significance is important, but far from being the first priority.
Website traffic
You might be surprised, but this indicator does not at all indicate the effectiveness of a web resource. It is generally accepted that if there are many visitors, the site copes with its task, and if there are few, then it does not. In fact, traffic is simply an indicator of the number of people on the site. That's all.
Traffic can be increased artificially, for example, by driving bots or using keywords. But such manipulations will not make the site profitable, and therefore will not be effective.
Website traffic
To simplify the understanding of the principle of attendance, imagine an offline store of expensive furniture, which began to give away cheap slippers for free to attract customers. Will there be more visitors? Yes. Will there be more sales? No.
Therefore, there is no need to panic if, according to statistics, you see that your site is visited by 20-30 people per day. This is similar to 20-30 interested visitors entering a “live” store. In essence, this means that your site is attractive enough. After all, traffic is not proportional to efficiency.