Not all web hosts are created equal. Some are great, many are average, and others should be avoided from the start. Here's how to tell which is which.
#1. Uptime Reliability
Every minute your website is down, you could be missing out on a conversion. Spending money on social media ads and PPC ads is a waste if you're paying per click but your website isn't able to get any visitors.
Plus, if someone clicks on an ad or finds your website on social media and is met with a down webpage, your brand reputation will suffer. And then there’s the fact that bounce rate negatively impacts SEO… So choosing a host with a reliable uptime guarantee is a MUST.
99.99 Uptime Guarantee
Avoid throwing your money down the drain by making sure you ONLY nigeria whatsapp number database consider web hosts that offer a 99.99% uptime guarantee. This is the industry standard – any other guarantee will leave you behind virtually every other competing website.
Uptime Guarantee
Original image created in Canva
Server reliability
In addition to a solid uptime guarantee, the web hosting provider you choose should have a solid server infrastructure. The servers should be able to handle traffic spikes, especially if you're running a marketing campaign and expect more traffic than usual.
# 2. Loading time and performance
Your website's loading time is the first thing a new visitor notices. If it's slow, more than half of visitors will bounce, and by "slow" we mean it takes more than 3 seconds to load.
In addition to annoying early visitors and scaring away potential customers, slow loading times also have a negative effect on your quality score on various PPC platforms. This means you could end up spending more on ads that aren’t as effective.
Fast charging time
Your web host plays a bigger role in your website's loading speed than you might think. They should have fast and stable servers that help your site load quickly almost every time.