Email marketing strategies that actually work

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Despite the different opinions I receive from some clients and other digital marketing experts, at our digital marketing agency we continue to believe in the great potential that email marketing has within our strategies. However, for this practice to be effective, much more is required than just sending an email.

In this article I want to tell you about some of the practices we carry out in our digital agency so that email marketing campaigns have ROI (return on investment). You will realize that many of them are actions that you usually overlook and that is why you are not achieving the results you expect.

Use an email marketing tool that suits your needs
Email marketing platforms will solve many problems for you. If you are one of those who continue sending emails one by one, or in groups of 20, you are doing it wrong. An email marketing tool kuwait whatsapp data is very affordable and very easy to use. What you need to do is see which one is the most suitable for you. And what does it depend on? Basically, it depends on how big your subscriber list is and how often you want to send emails. One of these platforms will help you to avoid your emails going to spam and you will also have statistics that will help you to refine your database and understand what type of content your subscribers want to receive.

The list of subscribers
For your email campaigns to be successful, you need to have a list of subscribers. We see that in many cases some people buy databases to start their campaigns, which is not ideal if you really want to have an audience interested in receiving your emails.

In this case, if you don't have a subscriber list yet, I can recommend installing a subscription form on your website or creating a lead magnet, that is, valuable content that visitors can download if they subscribe.

I recommend that you keep your subscription forms very simple. They usually start by just asking for their name and email address. When your subscriber is more interested in your service or product, they will give you more information.

In some digital strategies we start by generating traffic with advertising to the website or a landing page in order to obtain leads, then once we have a list of subscribers we can move on to email marketing campaigns.

The matter
The first thing you read when you receive a message in your inbox is the subject line, which is why it is very important that this text is eye-catching enough to invite the subscriber to open the message to see the information.

As a recommendation, try to make your subject line eye-catching, but avoid making it sensational. Don't create false expectations. Remember to give what is necessary without exaggerating, so that your subscriber is not disappointed when opening the email.

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Value of content
One very important recommendation: don't send emails just for the sake of sending them. If you don't have anything important to say, it's better not to send emails just to send something so that people remember you. Make sure you send interesting content that is really interesting and that makes your subscribers want to continue receiving your emails.

Design without exaggeration
An email must have a design component that allows it to look professional, but it must also be minimalist and very legible. Remember that today 90% of people check their email from their mobile, so think carefully about making sure your design is not saturated and heavy.

Always with a goal
When you send an email you should think about why you are doing it, whether you want to sell a product or drive more traffic to your website, it is important that you are clear about the objective and based on that you develop the content, design and create eye-catching calls to action.

A/B Testing
One of the features that email marketing tools have is the ability to perform A/B tests, which consist of writing two versions of your email, sending them and obtaining data on which one can obtain better results. One more reason to work with tools specialized in sending emails,

Measurement
With email marketing tools you can constantly review the results of your strategies, and thus determine how successful your email delivery was, or if on the contrary you should work on improving it.
The data that is most taken into account are:
Open rate: number of users who opened the email
Click rate: number of clicks generated by users who opened the email
Spam: How many users marked your emails as SPAM and unsubscribed from your subscriber list.

All of this data will be of vital interest to determine how effective your campaigns are and what improvements you can make to obtain increasingly better results.

At our agency we work with different tools for sending email marketing. There are some that have many more features that are very useful for executing digital marketing campaigns, from sending an email to creating advanced funnels, everything will depend on what your objectives are.