Why Not All Website Checklists Are Created Equal

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A website verification checklist is a service that SEO specialists and advertising agencies provide, mostly for free, in order to then offer to fix errors for money. No one forbids you to take advantage of the first offer without resorting to further assistance. But why use intermediaries when you can check the resource yourself using a template checklist?

Yes, you will have to sit at the computer for a couple of hours, analyzing the parameters according to a certain list. But in this way you will be aware of all the little things that play an important role in website promotion. This will become a personal, but not unnecessary experience that will be useful in the future, because the resource is checked more than once.


There is hardly a single SEO specialist who buy a motorcycle owner mailing list has not had to conduct a website audit. However, each such professional or hired advertising agency performs this work, adhering to their own set of rules. Below we will talk about a classic website audit, as a result of which the customer receives a short and capacious document without pages with useless information and such sections as "Our Awards", "Clients" or "Glossary of Terms".

Today you will learn how to audit a web resource, and you will learn how to do it without outside help, based on a site audit checklist - you will find it in this article.

Audit Problems
Quite often, audits are made using templates found on the Internet or created by an advertising agency on whose behalf the SEO optimizer acts. Practice shows that the materials transferred to the customer of this work can consist of three or even 30 pages. But, despite the different volumes, the result is usually the same: the site is not optimized, and the resulting document gathers dust on the shelf.

The essence of audit problems

This is due to a number of problems that prevent the recommendations from being applied in practice:

Lack of structure

Often, the parameters are not arranged in accordance with the site verification checklist, but are recorded in an arbitrary order, which complicates perception. Experts recommend dividing the document into sections: technical audit, internal optimization, external optimization, usability audit, etc.

Poorly designed

The design demonstrates the level of professionalism of the performer. Carelessness, lack of a common style of headings, headings, lists, images with examples, etc., allow one to doubt the quality of the work as a whole. Do not forget the wise saying: "They meet by clothes, and see off by mind."

Too much information

Large advertising agencies are guilty of having their audits automatically performed by internal services. In other words, in such work, the SEO specialist performs a minimum number of tasks. And the client receives a document of at least 30 pages, in which there are only two or three pages of useful information. As a result, the customer's employees have to conduct their own audit in order to make truly relevant improvements to the site. Double work is deprived of productivity, but even after its completion, there is no guarantee that the recommendations will be used in practice.

Not every such audit can provide a real result. Therefore, we will talk further about what a truly useful audit looks like.