What is a price segment and its types

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People will buy branded paraphernalia if it is inexpensive, high quality and can be used

Examples of successful merch
Here are some interesting examples of using merch:

As a result of the collaboration between Yandex Taxi and the founder of the architectural bureau Crosby Studios, Harry Nuriev, a collection of accessories, clothes and shoes dedicated to safety was presented. The merch was created in gray and yellow colors, inherent to Yandex Taxi. The founders of the collection said that they wanted to make the topic of safety not just necessary, but fashionable, so that people would wear seat belts in cars.
The collaboration between the Nevskaya Vyshiva company and south korea telegram data the Russian Museum has resulted in the creation of a collection of tote bags dedicated to 20th century artists.
The Pushkin Theatre has created a store of branded items, which offers three types of Pushkin sweatshirts.
Thus, merch helps to increase the recognition of the company, establish contacts with the target audience, increase its loyalty, etc. To create branded artifacts, you need to be unique, take into account the interests of potential buyers and present an idea more than a logo.

Dividing products into price segments allows you to offer them to an audience interested in them, as well as increase your market share and forecast profits. A company can offer products from different groups, such as mid-high and premium, to attract more buyers.
Based on their features and cost, approximately the same products can be divided into groups. For example, there is thin toilet paper made from recycled materials for 10 rubles, and there is bleached two-layer toilet paper with the scent of chamomile for 80 rubles. These are similar products with different characteristics, production costs and prices, aimed at buyers with different incomes. Such product options are divided into groups. In this article, we will explain in simple terms what a price segment is.


If the buyer is not satisfied with the appearance of the product, you can offer him a product from a different price category

Types of price segments
There are five types of price segments: economy, mid-high and mid-low, premium and luxury. They all differ from each other according to the following criteria: