Head of SEO at Valor de Ley

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As for mistakes to avoid:

Something very typical that was done before, very short content, with little information provided to users. This type of content was used to give the impression that the page was updating very quickly, but the only thing it actually did was send the user who was looking for information to another web page.

Avoid purchased backlinks, they only lead to penalties.

Ana Belen Leino
Ana Belen Leino





What tasks do you perform on a daily basis in your SEO position?
The first thing I do at the start of the day is take a egypt mobile database look at the blogs and websites I follow and the social profiles I consider essential to stay up to date.

Knowing how other colleagues in the sector work and their conclusions regarding certain findings is, for me, a priority part of my work.

Subsequently, one of the basic tasks is checking the mail.

With this, I supervise all the client's requests to the agency and monitor content and functionality that may affect the website's positioning.

As a result, the departments directly involved in the action requested by the client (SEO, SEM, development, programming, copywriters and creatives) determine the best way to execute a specific request.