solved or a need covered

[rochon.a1.119]

What you do have to keep in mind is that if you put testimonials on your page to sell, it has to be in a strategic way.

Everything on your sales page has to have a reason, everything has to be part of a strategy.

If you do include it, make sure that this testimony shows a benefit, a problem
This way, your potential client will feel more identified.

For example: “Friendly and approachable treatment. After the course I learned to sell . ”

That doesn't show anything that the potential customer estonia mobile database can relate to.

However, if the message is:

“I couldn't sell, no matter how many foolproof techniques I tried from the best gurus, I couldn't do it.

“Once I discovered how to define my buyer persona, how to know who I was selling to, who I was talking to, and all in a simple way, I was able to start speaking directly to my client, and selling my product in a way I never imagined.”

This testimonial is much more effective, it can make your potential client feel identified and understand that your product can help them just as you previously helped others with their problem.