Street Marketing - Netflix Example

[rochon.a1.119]

Youtube video thumbnail
Does location affect street marketing?
Location is a very important factor that we must take into account when planning an international street marketing campaign.

We cannot forget that although currently - and increasingly - people share certain codes at a global level, each community has its own peculiarities.

Analyzing them, discovering how we can use them to our advantage or prevent them from turning against us is the key to developing a good international strategy.

Examples of street marketing in international or multi-region campaigns
Netflix, an international strategy that adapts to a region
Netflix is ​​a company known for its great marketing strategies.

In addition to being very active on social media and having a great interaction with the public, they also develop the most original campaigns to promote their original series.

Although we could highlight many campaigns, one of the most current and striking - not without controversy, by the way - is the one they have created to croatia mobile database promote the second season of their series "Sex Education."

This is a campaign that has included striking actions such as placing giant emojis with a “discreet” sensual symbolism in certain locations.

But what has been most talked about are his posters.

They include humorous phrases with a rather mischievous double meaning.

Mind you, they even had to remove the advertising they had in the Círculo de Bellas Artes in Madrid!



However, I am not highlighting this strategy just for that.