It’s important to note that correlation doesn’t necessarily mean causation. free australian email leads This means that a change to the way Google calculates results might affect your rankings, or it could be a coincidence. Maybe something else happened, like your competition put some work into their SEO, or maybe there's a new competitor on the scene, and so on. You can see if an algo update aligns with fluctuations in your website rankings, and gets you started in your investigations as to why those fluctuations occurred.
#4: Gotta be SURE In SEO (and pretty much the world) everything is relative. From my very first day on the job as a baby SEO, I’ve been asked by website makers of the world: what is a “good” number? What is a good level of competition? What is a good number of searches? What is a good number of links?… and so on. So here’s what you want to know: a good number is the number that’s better than your direct competitor.
your competitor is, and understanding what they're doing. That’s why you’re going to do everything you’ve just done above, but for your competitor’s website. But, before you rush off to do that, I’ll show you some more free tools to assess who your competition is. Toolkit SimilarWeb Google (or your friendly neighborhood search tool) SEMRush Competitive Data Tool Moz Content Moz Pro Campaign Workflow Pop your domain into SimilarWeb and click "Add Competitors.