Great riders like Kevin Staut, Simon Delestre or Gwendolin Fer are dressed and equipped by brands.

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Today we talk more about influencers with the advent of social networks or even content creators.

As in all other sectors, the equestrian world is full of more or less well-known influencers.

Some equestrian brands and online saddleries have been able to take advantage of these influential riders to make themselves known.


More humbly, many local saddleries manage to find romania whatsapp number database ambassadors among amateur riders, present on Instagram, to promote their logo.

Instagram is full of riders who want to become ambassadors. It's up to you to find the right people, who are influential enough, well-known enough, but who also share your values.

You absolutely must choose someone you like, who suits you and who will convey a good image of your brand.

Targeting a pony rider, however efficient she may be, will not necessarily be a strategic choice if you have a brand dedicated to recreational riders...

The goal of using ambassadors is to make your brand known through people who are followed, listened to and therefore have an influence on the purchasing behavior of their “fans”.