The rule is simple: of websites with large quantities of repeated pages, with identical texts even if there is no real desire to repeat the text . This can also happen due to a structural error and is a typical problem of e-commerce. Because the tags and filters useful for offering the best user experience for purchasing tend to generate very similar pages.
Canonical report
All this happens, for example, with the various sizes of an italy business email list object present in a clothing e-commerce or with the different colors of a piece of furniture . The pages will be the same, of course.
But they will still be useful to the user so they cannot be deleted. Consequently, it is necessary to suggest the main versions to avoid duplicates with a valid rel=canonical work that, obviously, must be done before publishing the ecommerce with relative Google indexing.
On-page SEO
Before publishing an e-commerce you must check a series of parameters that are essential for good SEO optimization . These are details that can do a lot to obtain the results you are looking for in the design phase. What are the essential aspects in these cases? Here are a handful of points:
Tag title.
Meta description.
H1.
Permalink.
Alternative tags.
Weight of images.
Are these elements always present or are we publishing web pages (for example) without H1? Are the title tags and meta descriptions the right length? Have the permalinks been optimized to clearly describe the topic of the web page without falling into keyword stuffing? All of this must be evaluated before publishing the site, it is not always easy to intervene after the launch of the e-commerce.
Site Brand
Google tends to slow down the performance
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