How to attract qualified, ready-to-buy customers and generate sales quickly?

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Let’s take stock!

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Around 3,300 companies operate in the horse feed sector (1,900) and horse and rider equipment (1,400). ( Source Equipedia)

When you want to sell riding equipment or rider/horse clothing, you have the choice. Today, there are many brands, product references too, and you can easily find a substantial assortment.

Fashion has largely invested the market and the craze portugal whatsapp number database for horse riding has allowed the emergence in less than 30 years of new specialized companies (Antarès, CWD, Cheval-shop, Kramer, Equip'horse, etc.)

Specialized distributors, initially in physical stores, have taken the Internet turn to offer their products online. For example, almost all sales of Cavaliers du Monde and AJC Nature are made via the Internet.

The importance of good positioning for online saddleries
When you open your online saddlery, it is important to choose your positioning . As with any business, you will have to define your target, know who you are going to sell to.
This is essential, because your positioning allows you to define your communication strategy and your customer acquisition channels.

Having a differentiating positioning allows you to stand out from all the other “generalist” online saddleries. You will stand out from the crowd!

The difference between Padd and Cheval-Shop? None… They both offer pretty much the same thing. The choice will mainly be made based on the current promotion or the product in stock or not.