Let's consider what metrics and KPIs exist in contextual

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The listed SMM sites will not be able to replace a marketing specialist, just as a powerful engine in a car will not replace a good driver. However, their use will significantly simplify the work of interacting with the audience, will allow you to increase coverage and analyze competitors. This will significantly save time and help achieve impressive results.

Choose useful sites and services for SMM and make marketing even more effective. However, do not forget that promotion is a complex work that requires understanding of many processes.

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What are contextual advertising metrics and how do they differ from KPIs
Metrics are the metrics available in analytics tools, such as clicks on ads, unique visitors, and bounce rates.

Metrics:

presented in absolute values;
measured in fact;
allow you to evaluate the promotion strategy;
do not change over time.
KPIs are key indicators of the project outcome, for the china telegram data calculation of which metrics are used. Unlike metrics, KPIs are shown only in percentage terms. This helps the company compare its results with average market values ​​and judge the results of doing business.

KPI in contextual advertising:

used to make important decisions and set goals;
dynamic;
compare with past results to decide what to do next.

Clicks
This is a meaningful metric in context. It shows the number of clicks on ads.

Clicks not only help calculate the cost of advertising in search engines, they are also included in other important metrics, including CPC and CTR.

How to find out clicks?
Advertising analytics tools track clicks as standard. To see the metric value, you need to go to the Yandex Direct or Google Ads report at the ad group, campaign or account level. That's where the number of clicks will be.