Now let's compare these figures with those of horse riding:

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Horse riding is the number one women's sport in France (8 out of 10 members): Great, we saw that a good number of Instagram users were women!
More than one in four riders practices competitive horse riding

On Instagram, riders (and especially female riders) are particularly present. ( Let's mention Sweetmproject, La Cavalière masquée, The Horse Riders, Soon a Horse , etc.)


There is therefore a large community of equestrian enthusiasts pakistan whatsapp number database who follow the lives of grand prix riders, or the lives of stud farms and other stables, on a daily basis.

Equestrian brands have also understood the interest of Instagram for their communication strategy . Longines, Kingsland, Dada Sport, Ohlala Sellerie, several have opened their accounts on the network.

Professional riders are also starting to use Instagram for their communication. Marc Dilasser confides:

There are of course very positive things about social networks, which can allow me to share a few images for my owners, that their horses are always highlighted by photos or videos…[…]What has been happening for a few months with all the live videos on the Grand National and on almost all the CSIs, it's a real boon for the sport, and for me for my owners! There I have owners who were on vacation elsewhere, and they were able to see the horse on their tablet, so at least they can live without having to travel and they still have the emotion and the little stress that we like, of knowing what the horse is going to do!